when you spend too long in SEO and now see through all the BS
I've been working on and off in search marketing for a long time. I've seen it all regarding "organic" marketing trends, hacks, and tactics claiming to be the next big thing. What started as an intriguing journey exploring new ways to optimize websites has become exhausting, as every week seems to bring another overhyped "solution" being peddled as essential by those looking to make a quick buck.
Don't get me wrong; technical SEO constantly evolves as search engines update their algorithms and people's online behaviors change. But after countless hours into testing tactics, there are some mainstays of the industry that I now recognize as hype or BS rather than proven methods. Things like:
- "Guaranteed" first page rankings with X number of backlinks
- Plugins and tools claiming to massively increase rankings
- Gimmicky content formats.
- Exaggerated value of social signals for organic search
The list continues, and new would-be silver bullets regularly enter the cycle. At this stage, my BS detector is finely tuned.
And these link-builders -- they are everywhere.
See how they are spamming our featurebase page.