A blog post I came across recently highlighted this issue well - that virtually every conversation about blogging now revolves around audience growth and revenue generation.
theminimalists dot com, known for espousing simplicity, has a popular essay on their site recommending how to start a blog, which inevitably promotes a terrible hosting service they endorse. Video creators who talk about things like productivity also maintain SEO-first websites that aim at generating revenue rather than just sharing useful information.
While I have no personal issues with those trying to build a multimillion-dollar business out of blogging, I'm more interested in discovering independent websites that are not focused on numbers, commercialization, or sales.