Ever since I started working on this Shopify project (I'm very new to its theme development ecosystem btw), I've found these edge cases interesting. The maximum product count in featured collections is a common limitation across all Shopify themes, not just Pitch.

why

Shopify themes use schema settings with predefined ranges to control product limits. These limits are often set conservatively to:

• Maintain performance
• Prevent overwhelming customers

…but some clients have their way of getting things done.

the solution (pitch theme specific)

Here's how to break free from the 16-product limitation in the Pitch theme:

step 1: access the theme files

Navigate to your theme files and open:

sections/product-list.liquid

step 2: locate the Product Limit setting

Find the schema section (usually near the bottom) and look for this configuration:

{
  "type": "range",
  "id": "max_products",
  "label": "t:settings.product_count",
  "min": 1,
  "max": 16,        // ← This is your 16-product limit
  "step": 1,
  "default": 4
}

step 3: increase the maximum

Change the "max": 16 to your desired limit:

"max": 32,  // Now you can show up to 32 products

step 4: save and apply

1. Save the file
2. Refresh your theme in Shopify admin
3. Test the new limit in your featured collection settings

This solution works specifically for the Pitch theme, but the concept applies to most Shopify themes. Look for similar schema settings in your theme files to achieve the same result.