a growth marketer's strategies for self-care
I lead growth ops of a few products, and a big part of my job involves experimenting with new tactics and strategies. Whether it's A/B testing ad copy, launching new campaigns, or optimizing the website for conversions, I'm constantly trying new things to boost the numbers.
However, what comes with that growth-focused mindset is dealing with the less savory elements of certain online spaces. As someone who has to spend a lot of time on social media observing trends and competitors, I'm regularly inundated with toxicity. From belittling or offensive posts made solely for attention to the constant hustle-focused messaging, it's enough to challenge even the most resilient person's mental well-being.
Navigating growth experimentation at work and this often toxic online world can feel like a delicate balancing act. Here are a few things I've found that help me stay focused on progress without losing my chill:
Set boundaries for my online time. Mindless scrolling often leads to frustration. Knowing when to log off helps avoid burnout.
Take regular breaks from screens. Even a short reading session (paperbacks ftw) or a conversation with someone helps clear my head between stretches of computer work.
Share balance, community, and positivity messages on my website or blog to counter overly toxic content.
Focus on helping others through my work. When giving back versus obsessively chasing goals, enduring setbacks feels more purposeful.
Making adjustments like these ensure I can keep strategizing growth solutions without losing sight of my humanity or sanity.
Brb - my back hurts.